[HCoop-Discuss] EnvironmentalPolicy

[rob at hcoop.net]

> $0.00 per member for the first year is in fact zero.
>
> $0.05 (or less) per month per member in subsequent years is awfully
> close to zero.
>
> If you try it for a year and it sucks, then you don't even need to
> spend that $0.05/mo/member in the second year.  Bottom line: there's
> no financial risk and a potentially significant reward.

The sucking part is that it is unnecessary.  I am not convinced there is
any significant reward.  I'm am not convinced "green" hosting is going to
play a significant contributing factor to why someone chooses to host with
us. We already have a pledge system in place so we can pay for members
that don't exist.  Why should we add to this?  Aside from this, its the
principle of the matter.

> As has been pointed out already, the payback would be achieved in
> purely direct economic terms if only one or two new members join as a
> result of HCoop bragging about how it did the right thing.

I'm not convinced that anything about this is 'the right thing'.

> So, if you consider this
> a marketing expense, then it's hard to do much better than to engage
> in an effective marketing campaign at a two-year cost of less than
> 0.5% of revenues.

Thats fine.  Lets call it what it is.  Project: Fictitious Energy
Marketing Plan.  Call me a horrible person, but I have no sense of moral
obligation to purchase feel good energy.

-Rob